Services
One campaign idea, every screen.
Film, outdoor, social, press and creators only work as separate vendors when a brand is willing to sound like five companies. We build one idea and carry it everywhere — in Tamil, in English, and everything in between.
Films, hoardings and feeds that carry one idea.
Advertising & brand campaigns
TV, OTT and YouTube films, outdoor across Tamil Nadu, print, and digital — planned as one campaign, not a list of deliverables.
We start with the single line the brand can repeat everywhere, then build the campaign around it: a film that earns the thirty seconds, OOH that works from a moving bus on Anna Salai, print that survives a page turn, and cutdowns that feel native on a phone. Production is shot in Tamil, English or both, cast and crewed in Chennai, and scheduled around the festivals that actually move the market.
- Campaign idea, script and storyboard
- TV, OTT and YouTube film production
- Outdoor, transit and print adaptation
- Digital cutdowns and platform edits
A brand that holds up in every room.
Brand strategy & identity
Positioning, naming, voice and visual identity — the foundation that makes every campaign cheaper to make and easier to remember.
We interrogate the business before we touch a logo: who buys, who decides, what the category already says, and what is worth owning. From there we shape the positioning, the language mix, the identity system and the guidelines that keep a Tamil headline and an English one feeling like the same brand. Delivered as a working kit, not a deck that sits unopened.
- Positioning, audience and category study
- Naming, voice and language strategy
- Logo, type, colour and layout system
- Brand guidelines and asset kit
Spend with a sentence, targeted to the district.
Performance media
Meta, YouTube and Google campaigns planned around one clear offer — with audiences cut by city, language and intent, from T. Nagar to Tiruppur.
We start with the one claim worth paying to repeat, then design creative that also works unpaid. Regional targeting, language variants and festival flighting are planned before a rupee is spent, and anything that buys attention the brand can't use gets cut quickly.
- Offer and campaign architecture
- Tamil, English and bilingual creative variants
- City, district and diaspora audience design
- Weekly pacing with a clear kill list
A story a Chennai editor can use.
PR & news outreach
Narrative, proof and timing — shaped before anyone is asked to care. We prepare founders and spokespeople for Tamil and English media alike.
Regional press, national business desks, entertainment and trade titles each want a different angle. We map who actually covers your subject, shape the story so it holds up in all of them, prepare spokespeople for the questions a beat reporter will really ask, and judge coverage by whether it mattered — not by a clip count.
- Narrative, messaging and proof points
- Spokesperson preparation in Tamil and English
- Launch, festival and announcement design
- Issues watch and an honest coverage read
Creators briefed as collaborators.
Creator partnerships
From Tamil cinema reviewers and food vloggers to tech explainers and diaspora storytellers — we shortlist for fit, not follower count.
Tamil creator culture moves fast and rewards authenticity. We brief creators like collaborators, including the right to disagree, and keep usage rights, disclosures and the performance read attached to every name. For film launches and festival campaigns, the creator bench is planned months ahead.
- Discovery and vetting across Instagram and YouTube
- Outreach in the brand's voice — and the creator's language
- Usage, disclosure and contracting support
- A clear read of what the collaboration did
Ways to work together
Retainers, launches and festival sprints.
01
Monthly retainer
Always-on social, community and PR for brands that want a steady, trusted presence in Tamil Nadu and beyond.
02
Launch project
A new product, store, film or city — six to twelve weeks of story, press, creators and paid, then a clear handover.
03
Festival sprint
Pongal, Deepavali or Margazhi campaigns planned months ahead, with creators and media locked before the rush.
01
Listen
We start with the business, the audience and the constraints — what cannot be said, what has been tried, and who your customers already trust.
02
Find the line
One sentence the brand can repeat everywhere. Every channel becomes a version of it, in the right language for each audience.
03
Choose the rooms
Film, outdoor, feed, newsroom, creators, paid. We only staff the channels the campaign needs — no retainer padding.
04
Make & measure
Production, publishing and outreach, followed by an honest monthly read of what worked, what didn't and what we change next.
FAQ
Before the brief
Do you make ad films?
Yes. We write, produce and direct films for TV, OTT and YouTube, and cut them down for digital. Production is shot in Tamil, English or both, cast and crewed in Chennai, and planned around the festival and release calendars that matter to the campaign.
Do you only work with brands in Tamil Nadu?
No. We're based in Chennai and know Tamil Nadu deeply, but we work with brands across India and with companies reaching the global Tamil diaspora in Singapore, Malaysia, the Gulf, Sri Lanka, Canada and the UK.
What languages do you work in?
Tamil, English and Tanglish are our everyday working languages, and we write and produce campaigns in all three. For other Indian languages we bring in trusted native writers, voice artists and reviewers.
Can we hire just one service?
Yes. An ad film, a brand identity, social media, performance media, PR or creator partnerships can each stand alone. They're sharper together, because the story stays the same everywhere.
How do retainers and campaigns work?
Campaigns are scoped as projects — a festival push, a launch, a film — with a fixed fee and a clear production plan. Ongoing social, PR and performance media usually run as monthly retainers. Media spend and creator fees are billed at cost and agreed before anything goes live.
Do you guarantee press coverage or followers?
No. A guaranteed headline is a favour, not a story, and bought followers don't buy anything. We guarantee the plan, the craft, the follow-up and an honest read of what came back.
Start a project
Tell us the constraint. We'll tell you which rooms.
Tell us what you are launching, who needs to hear it and what can't be said. We reply within two working days with how we would approach it.
Feeds people actually follow, not just see.
Social media
Instagram, YouTube, Facebook and WhatsApp channels planned like a small publication — in Tamil, English or Tanglish, depending on who you are talking to.
We build recurring series, not a pile of posts: a Reels format for Chennai, a Shorts line for the diaspora, a festival calendar that knows the difference between Pongal and Puthandu. Community replies are written by people who understand the joke, and monthly reporting tells you what to stop, not only what went live.