The situation
Loomline works directly with weaving clusters around Coimbatore and Salem. Its festive posts looked like every other saree sale online, and the story that made it different — the people and the looms — never reached the feed.
All studies
Illustrative study · Deepavali collection
Loomline
A handloom label that needed its Deepavali drop to be about the weavers, not just the discount.
- Sector
- Fashion & handloom
- Market
- Coimbatore
- Moment
- Deepavali collection
- Disciplines
- Advertising · Brand · PR
Note: Loomline is a fictional brand. This study shows the kind of brief we take and how we would approach it; it does not describe a real client or claim real results.
The brief
Loomline works directly with weaving clusters around Coimbatore and Salem.
Our approach
The plan pairs a short documentary-style film on the weavers with a print and lifestyle press push to fashion editors in Chennai and Bengaluru. A partnership with a Coimbatore café would host an evening where customers meet the makers, captured for social and cut into the campaign film.
What we'd aim for
The aim: a festive launch with a reason to talk about it beyond price, and press angles that last after Deepavali.
“Show the loom, and the saree sells itself.”
The line the campaign would be built around
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Tell us what you are launching, who needs to hear it and what can't be said. We reply within two working days with how we would approach it.
